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Adidas

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About Adidas

With ‘a dream to make the best sport shoes possible’, Adi Dassler founded Adidas in the 1920s. He developed three guiding principles that would allow him to achieve his dream: 1) To produce the best shoe to serve the needs of the sport 2) To create a shoe that would prevent and reduce injury in athletes 3) To make sports shoes that would be durable As early as 1925, Adidas was creating specialist shoes for sports such as football. Adidas opened their first factory in 1927 and just one year later the brand made its Olympic debut at the 1928 Amsterdam Olympic games. Over the next 50 years, Adidas went from strength to strength, opening more factories, appearing at worldwide sporting events (Olympic games, football World cup) and continuously expanding and developing its ranges. Tennis shoes, sprint shoes, basketball shoes and cricket shoes were all added to Adidas’s sport shoe lines. Always improving their products, through innovative technologies and materials, Adidas were able to create ultra light and highly functional trainers. During the 90s the brand spilt its products into three main lines: Adidas Performance, Adidas Originals and Adidas Style Essentials. Adidas performance was a line devoted athletes and sports professionals, Adidas Originals was to re-produce retro designs for fashion and lifestyle and Adidas Style Essentials would be a fashion-forward line of fresh trainers. These three lines are still in place today, and Adidas continues to develop its style to embody all the latest sports trends and technologies. New, youthful designs are created from a fusion of Adidas’s original collections and today’s mainstream fashions. Adidas’s sporty chic style appeals to customers all over the world and the brand’s two logos (the original three stripes logo and the Adidas trefoil logo) are internationally recognised sports fashion symbols. The brands relentless passion and innovation ensures that Adidas will stay at the forefront of sporting footwear. With ‘a dream to make the best sport shoes possible’, Adi Dassler founded Adidas in the 1920s. He developed three guiding principles that would allow him to achieve his dream: 1) To produce the best shoe to serve the needs of the sport 2) To create a shoe that would prevent and reduce injury in athletes 3) To make sports shoes that would be durable As early as 1925, Adidas was creating specialist shoes for sports such as football. Adidas opened their first factory in 1927 and just one year later the brand made its Olympic debut at the 1928 Amsterdam Olympic games. Over the next 50 years, Adidas went from strength to strength, opening more factories, appearing at worldwide sporting events (Olympic games, football World cup) and continuously expanding and developing its ranges. Tennis shoes, sprint shoes, basketball shoes and cricket shoes were all added to Adidas’s sport shoe lines. Always improving their products, through innovative technologies and materials, Adidas were able to create ultra light and highly functional trainers. During the 90s the brand spilt its products into three main lines: Adidas Performance, Adidas Originals and Adidas Style Essentials. Adidas performance was a line devoted athletes and sports professionals, Adidas Originals was to re-produce retro designs for fashion and lifestyle and Adidas Style Essentials would be a fashion-forward line of fresh trainers. These three lines are still in place today, and Adidas continues to develop its style to embody all the latest sports trends and technologies. New, youthful designs are created from a fusion of Adidas’s original collections and today’s mainstream fashions. Adidas’s sporty chic style appeals to customers all over the world and the brand’s two logos (the original three stripes logo and the Adidas trefoil logo) are internationally recognised sports fashion symbols. The brands relentless passion and innovation ensures that Adidas will stay at the forefront of sporting footwear.