S***R

Since its frantic inception Swear attracted the eye of creative people in the world of fashion and music. Indie artists, musicians and actors have been spotted wearing Swear shoes, among these respected designer Matthew Williamson, Thom York from Radiohead, Skin, Orlando Bloom, many bands from Kings of Leon to Muse, Nouvelle Vague to Liars, The Horrors to The Teenagers, all felt the noise of Swear shoes.
Shop the collection of swear shoes. A range of mens shoes and women's shoes with a difference including the superb and highly sought after swear dean shoes!




Swear's original Dean shoes are a best selling favourite, a pointed shoe with distinctive rubber sole, featuring the iconic James Dean "Rebel Without a Cause" graphic outsole, marked the brand's now instantly recognisable S***R 'look'.

Few brands used a sports based sole in so many ways before. From classic oxfords and derbies to the most complex design, the Dean shoes have been the quintessential style of every Swear shoe season, notably for its use of rich materials and colourfully employing metalic leathers and bold detailing.

More recently, Swear introduced six new shapes: the Jimmy and Grant in 2006, the Gene and Jack in 2007 and for AW08 new designs Joe and Iggy which will also attract a crowd of their own for their quirky detailing while mantaining Swear's quintessential cool and "dont give a f**k" design ethos. One could say, such attitude would be to blame when going forward with some of our collaborative projects, such as a 3-season Fred Perry by Swear collection, a SS08 Casette Playa by Swear capsule collection presented during London Fashion Week and a new "I S***R by Hummel" project taking Swear shoes to a more sports orientated area.

Swear | Swear Shoes | Swear London| Swear Trainers | Swear Dean