Posted By:
Rosie Savage,
19 January 2012
Irregular Choice
For the outlandish, the quirky and
– hell, let’s say it – the girls who just wanna have fun. That’s all we really
want, right? A pair of Irregular Choice heels offer just that.
Not out of place on the likes of
Cyndi Lauper – Whoopi Goldberg, Paloma Faith, even Bubbles in the (thankfully
renewed) Ab Fab series – the British brand is becoming evermore impressive. Dan
Sullivan, who launched Irregular Choice in Brighton in 1999, was brought up
amongst the hip happenings of London’s King’s Road while his parents owned a
store there. That, combined with his inspiration from his travels and life
experiences, makes the brand what it is today: ‘the Viagra of the shoe
industry’ as some have called it.
Despite commonly channelling a
Louis XIV vibe, these shoes are far from old-fashioned. Adorned in monkey
keyrings, cat-shaped buckles, ice-cream sundaes, bold stars, raspberries, big
bows, sequins and pretty flowers – you name it, an Irregular Choice shoe has
got it. Fanciful in all the colours of the rainbow and exquisitely girly, they
make the perfect wardrobe addition.
